Hello Sister is a new entertainment and e-commerce platform about college women.
A diverse group of female students from various schools who — despite varied backgrounds, interests, and academic pursuits — share common experiences, dreams, challenges, achievements, and awakenings during this profoundly enlightening and transformative time in their lives.
Relationships that represent “a sisterhood” will be a thread throughout, and will include roommates, teammates, classmates, coaches, professors, instructors, and even parents.
Filming will take place primarily in the Northeast throughout the 2018-19 school year.
Viewers will see these women collaborate, assert themselves, make new friends, plan their futures, embrace new challenges, identify their own likes and values, uncover their potential, and discover what’s truly important to them.
Managing expectations will also be a key dynamic within the series, as the young women strive to balance their interests and obligations.
As they enjoy the freedoms of living on their own, they must also reward their parents’ investment to excel at school.
As they have fun and socialize, they must also focus on the future and a career.
As they make new friends and try to fit in, they must also establish their own identities and individuality, to prepare themselves for a post-college world.
Stories will feature women students in nursing, fashion design, music, science, technology, communication, and urban planning, plus top schools for equestrian and squash.
Stories will cover academics, athletics, dorm and campus life, relationships, and culture, and also explore dynamic college cites like Boston, New York City, and Hartford.
Stories will also integrate on-campus sororities, their interests, charities, and causes, plus the missions of their larger national sorority charter organizations.
Historic and nostalgic elements may be integrated, to underscore the origins of particular sorority’s traditions.
Production of the series will be funded by relevant brands that will be featured and integrated throughout.
A story may feature brands that range from athletic gear to apparel, snacks to coffee, kitchenware to toiletries, laptops to linens, eyewear to cosmetics. Products and services aimed at parents will include banking, insurance, wealth management, and travel.
Brands and companies of all sizes and categories can get great value through tiered levels of paid sponsorships:
- Product placement central to stories
- Edited broadcast-ready brand videos that leverage talent, locations, and stories
- Scripted and edited brand commercials and campaigns
- Exclusivity, integration throughout the series, and broadcast quality campaigns for major brands
Brands will also get high-resolution still images and clips to use in social media and on their own websites.
Hello Sister will also have a companion e-commerce platform.
This special online marketplace is where participating brands can sell directly to viewers of the series.
Brands can also run targeted ads and promotions.
Businesses in college towns can also reach this large audience.
The Atlantic reports that more than 56% of college students in the US — 8.4 million — are women.
Back-to-school expenditures in the US in 2017 were $29.5 billion.
Brookings reports that the average bachelor’s degree holder contributes $278,000 more to local economies than the average high school graduate, through direct spending, over the course of her lifetime.
Music will be a vital element of the series, with songs by contemporary women artists serving as a narrative device.
Stories will be, in effect, like music videos, with a duration dictated by the length of the song.
Just as music videos, music streaming, and music downloads are integral to college students’ lives, music will be at the core of Hello Sister.
Videos and stories will be unveiled throughout the school year, to continually drive traffic to the site.
